Physician<\/strong><\/td>Individual doctor profile pages; it is a subtype of Person<\/strong>.<\/td><\/tr>MedicalClinic<\/strong><\/td>| Outpatient group practices and specialty clinics.<\/td><\/tr> | MedicalBusiness<\/strong><\/td>| A broader parent type for practices that don’t fit a more specific subtype.<\/td><\/tr> | Hospital<\/strong><\/td>| Inpatient facilities and NHS trusts; it is a subtype of MedicalOrganization<\/strong>.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n Using the wrong type is one of the most common errors in healthcare structured data. For example, marking an outpatient dermatology clinic as a Hospital confuses search engines about the nature of your services and can suppress rich results. Condition-specific pages should carry MedicalCondition<\/strong> schema, and treatment or procedure pages should use MedicalProcedure<\/strong> (with subtypes including TherapeuticProcedure, DiagnosticProcedure, and SurgicalProcedure).<\/p>\n\n\n\nFor drug or medication pages, the correct type is Drug<\/strong> or MedicalTherapy<\/strong>, not a generic Article. Health content pages benefit from MedicalWebPage<\/strong> with explicit medical authorship and a reviewedBy<\/code> property linking the content to a credentialed reviewer.<\/p>\n\n\n\n<\/span>Step 2: Generate JSON-LD Code Containing Essential Practice Details<\/span><\/h3>\n\n\n\nOnce you know your schema type, build the JSON-LD block with the core properties that Google and other search engines require to resolve your entity. For a MedicalClinic or MedicalBusiness, the minimum viable set of properties includes: name<\/strong>, address<\/strong> (with streetAddress, addressLocality, addressRegion, postalCode, and addressCountry), telephone<\/strong>, url<\/strong>, openingHoursSpecification<\/strong>, geo<\/strong> (with GeoCoordinates latitude and longitude), and medicalSpecialty<\/strong>.<\/p>\n\n\n\nNested within the practice block, add Physician<\/strong> entries for each provider, including their name, credentials (honorificSuffix), and medicalSpecialty. If you accept insurance, include the availableService<\/strong> or paymentAccepted<\/strong> properties. For condition and procedure pages, link MedicalCondition nodes to relevant MedicalProcedure and Physician entities to build an entity graph that AI search engines can follow.<\/p>\n\n\n\nKeep all property values synchronized with what appears visibly on the page. Google cross-references schema data against on-page content, and discrepancies can trigger structured-data warnings or manual actions.<\/p>\n\n\n\n | | | | | |